Yixin Lu

Hi there! My name is Yixin Lu, and I am an Associate Professor at the George Washington University. My research examines the broad impact of technological advances on individuals, organizations, and society. I believe research can change the world by (i) improving our understanding of how the world functions, and (ii) inspiring new ideas and methods to tackle societal challenges. As such, I always strive to achieve a good balance between scientific rigor and practical relevance in my research endeavors. My scholarly works have been well received by the academic community as well as practitioners. I am a recipient of the AIS Impact Award, the AIS Early Career Award, the INFORMS ISS Design Science Award, and the Information Systems Research Outstanding Associate Editor Award.

news

Jan 2, 2025	New paper Team Makes You Better: Evidence from Online Medical Consultation Platforms (joint work with Xiaofei Zhang, Jingchuan Pu, and Feng Guo) accepted in Information Systems Research
Dec 16, 2024	I received the honor of Outstanding Associate Editor of Information Systems Research
Dec 12, 2024	I’ve been honored by INFORMS with the title of Senior Member
Oct 22, 2024	Francesco Balocco presented our paper (joint work with Bernd Skiera and Lennart Kraft) Fishing in the Same Pond: Campaign Interference in Digital Advertising at the 2024 INFORMS Annual Meeting
Sep 25, 2024	New paper Lemon Ads: Adverse Selection in Multi-Channel Display Advertising Markets (joint work with Francesco Balacco, Ting Li, and Alok Gupta) accepted in Management Science

recent publications [view all]

POM

Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search

Xi Lin, Luyi Gui, and Yixin Lu

Production and Operations Management, 2023

Bib HTML

@article{lin_managing_2023,
  title = {Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search},
  issn = {1059-1478, 1937-5956},
  doi = {10.1177/10591478231224930},
  language = {en},
  journal = {Production and Operations Management},
  author = {Lin, Xi and Gui, Luyi and Lu, Yixin},
  month = feb,
  year = {2023},
  pages = {10591478231224930},
}

MnSc

Lemon Ads: Adverse Selection in Multi-Channel Display Advertising Markets

Francesco Balocco, Yixin Lu, Ting Li, and Alok Gupta

Management Science, 2024

Bib HTML

@article{balocco_lemon_2024,
  title = {Lemon Ads: Adverse Selection in Multi-Channel Display Advertising Markets},
  journal = {Management Science},
  author = {Balocco, Francesco and Lu, Yixin and Li, Ting and Gupta, Alok},
  year = {2024},
  pages = {Forthcoming},
}

ISR

Team Makes You Better: Evidence from Online Medical Consultation Platforms

Xiaofei Zhang, Jingchuan Pu, Yixin Lu, and Feng Guo

Information Systems Research, 2025

Bib HTML

@article{zhang2025team,
  title = {Team Makes You Better: Evidence from Online Medical Consultation Platforms},
  author = {Zhang, Xiaofei and Pu, Jingchuan and Lu, Yixin and Guo, Feng},
  journal = {Information Systems Research},
  year = {2025},
  pages = {Forthcoming},
}