Yixin Lu

Hi there! My name is Yixin Lu, and I am an associate professor at the George Washington University. My research seeks to understand the broad impact of technological advances on individuals, organizations, and the society as a whole. I believe research can change the world by (i) improving our understanding of how the world functions, and (ii) inspiring new ideas and methods to tackle societal challenges. As such, I always strive to achieve a good balance between scientific rigor and practical relevance in my research endeavors. My scholarly works have been well received by the academic community as well as practitioners. I am the winner of the AIS Impact Award, the AIS Early Career Award, the INFORMS ISS Design Science Award, and the Information Systems Research Best Associate Editor Award.

news

Oct 22, 2024	Francesco Balocco presented our paper (joint work with Bernd Skiera and Lennart Kraft) Fishing in the Same Pond: Campaign Interference in Digital Advertising at the 2024 INFORMS Annual Meeting
Sep 25, 2024	New paper Lemon Ads: Adverse Selection in Multi-Channel Display Advertising Markets (joint work with Francesco Balacco, Ting Li, and Alok Gupta) accepted in Management Science

recent publications [view all]

POM

Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search

Xi Lin, Luyi Gui, and Yixin Lu

Production and Operations Management, 2023

Bib HTML

@article{lin_managing_2023,
  title = {Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search},
  issn = {1059-1478, 1937-5956},
  doi = {10.1177/10591478231224930},
  language = {en},
  journal = {Production and Operations Management},
  author = {Lin, Xi and Gui, Luyi and Lu, Yixin},
  month = feb,
  year = {2023},
  pages = {10591478231224930},
}

MnSc

Lemon Ads: Adverse Selection in Multi-Channel Display Advertising Markets

Francesco Balocco, Yixin Lu, Ting Li, and Alok Gupta

Management Science, 2024

Bib HTML

@article{balocco_lemon_2024,
  title = {Lemon Ads: Adverse Selection in Multi-Channel Display Advertising Markets},
  journal = {Management Science},
  author = {Balocco, Francesco and Lu, Yixin and Li, Ting and Gupta, Alok},
  year = {2024},
  pages = {Forthcoming},
}