@article{lin2026empowering,title={Empowering or Exploiting? The Implications of Direct Market Access for Improving Smallholder Farmers' Welfare},author={Lin, Xi and Gui, Luyi and Lu, Yixin},journal={Manufacturing \& Service Operations Management},year={2026},pages={Forthcoming},}
@article{nie2026,title={Cultivating Compassion: How GenAI Chatbots Enhance Human Counselors' Empathy},author={Nie, Jialin and Zhang, Xiaofei and Tong, Xun and Lu, Yixin and Lai, Kee-hung},year={2026},pages={Working Paper},}
@article{balocco_lemon_2025,title={Lemon Ads: Adverse Selection in Multi-Channel Display Advertising Markets},journal={Management Science},author={Balocco, Francesco and Lu, Yixin and Li, Ting and Gupta, Alok},year={2025},volume={71},number={12},pages={10244--10260},}
@article{zhang2025team,title={Team Makes You Better: Evidence from Online Medical Consultation Platforms},author={Zhang, Xiaofei and Pu, Jingchuan and Lu, Yixin and Guo, Feng},journal={Information Systems Research},year={2025},volume={36},number={3},pages={1738--1759},}
@article{zhang2025contract,title={Deal Now or Later? Transaction Mechanisms for Home Sales},author={Zhang, Chenhao and Gui, Luyi and Lu, Yixin},year={2025},pages={Working Paper},}
@article{lin_managing_2024,title={Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search},issn={1059-1478, 1937-5956},doi={10.1177/10591478231224930},language={en},journal={Production and Operations Management},author={Lin, Xi and Gui, Luyi and Lu, Yixin},month=feb,year={2024},pages={10591478231224930},}
@article{Kienscherf2024,title={Spatial Competition of Fast-Charging Networks},author={Kienscherf, Philipp and Lu, Yixin and He, Long and Ketter, Wolfgang},year={2024},pages={Working Paper},}
@article{lu_2022,title={Designing Hybrid Mechanisms to Overcome Congestion in Sequential Dutch Auctions},volume={46},issn={02767783, 21629730},doi={10.25300/MISQ/2022/16472},number={1},journal={MIS Quarterly},author={Lu, Yixin and Gupta, Alok and Ketter, Wolfgang and van Heck, Eric},month=feb,year={2022},pages={457--490},}
@article{chen_designing_2021,title={Designing Personalized Treatment Plans for Breast Cancer},volume={32},issn={1047-7047, 1526-5536},doi={10.1287/isre.2021.1002},number={3},journal={Information Systems Research},author={Chen*, Wei and Lu*, Yixin and Qiu, Liangfei and Kumar, Subodha},month=sep,year={2021},pages={932--949},}
@article{lu_information_2019,title={Information Transparency in Business-to-Business Auction Markets: The Role of Winner Identity Disclosure},volume={65},issn={0025-1909, 1526-5501},doi={10.1287/mnsc.2018.3143},language={en},number={9},journal={Management Science},author={Lu, Yixin and Gupta, Alok and Ketter, Wolfgang and van Heck, Eric},month=sep,year={2019},pages={4261--4279},}
@article{lu_dynamic_2019,title={Dynamic Decision Making in Sequential Business-to-Business Auctions: A Structural Econometric Approach},volume={65},issn={0025-1909, 1526-5501},doi={10.1287/mnsc.2018.3118},language={en},number={8},journal={Management Science},author={Lu, Yixin and Gupta, Alok and Ketter, Wolfgang and van Heck, Eric},month=aug,year={2019},pages={3853--3876},}
@article{lu_exploring_2016,title={Exploring Bidder Heterogeneity in Multichannel Sequential B2B Auctions},volume={40},issn={02767783, 21629730},doi={10.25300/MISQ/2016/40.3.06},number={3},journal={MIS Quarterly},author={Lu, Yixin and Gupta, Alok and Ketter, Wolfgang and Van Heck, Eric},month=mar,year={2016},pages={645--662},}