research

2024

1. MnSc

   Lemon Ads: Adverse Selection in Multi-Channel Display Advertising Markets

   Francesco Balocco, Yixin Lu, Ting Li, and Alok Gupta

   Management Science, 2024

   Bib HTML

   @article{balocco_lemon_2024,
     title = {Lemon Ads: Adverse Selection in Multi-Channel Display Advertising Markets},
     journal = {Management Science},
     author = {Balocco, Francesco and Lu, Yixin and Li, Ting and Gupta, Alok},
     year = {2024},
     pages = {Forthcoming},
   }

2023

1. POM

   Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search

   Xi Lin, Luyi Gui, and Yixin Lu

   Production and Operations Management, 2023

   Bib HTML

   @article{lin_managing_2023,
     title = {Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search},
     issn = {1059-1478, 1937-5956},
     doi = {10.1177/10591478231224930},
     language = {en},
     journal = {Production and Operations Management},
     author = {Lin, Xi and Gui, Luyi and Lu, Yixin},
     month = feb,
     year = {2023},
     pages = {10591478231224930},
   }

2022

1. MISQ

   Designing Hybrid Mechanisms to Overcome Congestion in Sequential Dutch Auctions

   Yixin Lu, Alok Gupta, Wolfgang Ketter, and Eric Heck

   MIS Quarterly, 2022

   Bib HTML

   @article{lu_2022,
     title = {Designing Hybrid Mechanisms to Overcome Congestion in  Sequential Dutch Auctions},
     volume = {46},
     issn = {02767783, 21629730},
     doi = {10.25300/MISQ/2022/16472},
     number = {1},
     journal = {MIS Quarterly},
     author = {Lu, Yixin and Gupta, Alok and Ketter, Wolfgang and van Heck, Eric},
     month = feb,
     year = {2022},
     pages = {457--490},
   }

2021

1. ISR

   Designing Personalized Treatment Plans for Breast Cancer

   Wei Chen*, Yixin Lu*, Liangfei Qiu, and Subodha Kumar

   Information Systems Research, 2021

   Bib HTML

   @article{chen_designing_2021,
     title = {Designing Personalized Treatment Plans for Breast Cancer},
     volume = {32},
     issn = {1047-7047, 1526-5536},
     doi = {10.1287/isre.2021.1002},
     number = {3},
     journal = {Information Systems Research},
     author = {Chen*, Wei and Lu*, Yixin and Qiu, Liangfei and Kumar, Subodha},
     month = sep,
     year = {2021},
     pages = {932--949},
   }

2019

1. MnSc

   Information Transparency in Business-to-Business Auction Markets: The Role of Winner Identity Disclosure

   Yixin Lu, Alok Gupta, Wolfgang Ketter, and Eric Heck

   Management Science, 2019

   Bib HTML

   @article{lu_information_2019,
     title = {Information Transparency in Business-to-Business Auction Markets: The Role of Winner Identity Disclosure},
     volume = {65},
     issn = {0025-1909, 1526-5501},
     doi = {10.1287/mnsc.2018.3143},
     language = {en},
     number = {9},
     journal = {Management Science},
     author = {Lu, Yixin and Gupta, Alok and Ketter, Wolfgang and van Heck, Eric},
     month = sep,
     year = {2019},
     pages = {4261--4279},
   }

2. MnSc

   Dynamic Decision Making in Sequential Business-to-Business Auctions: A Structural Econometric Approach

   Yixin Lu, Alok Gupta, Wolfgang Ketter, and Eric Heck

   Management Science, 2019

   Bib HTML

   @article{lu_dynamic_2019,
     title = {Dynamic Decision Making in Sequential Business-to-Business Auctions: A Structural Econometric Approach},
     volume = {65},
     issn = {0025-1909, 1526-5501},
     doi = {10.1287/mnsc.2018.3118},
     language = {en},
     number = {8},
     journal = {Management Science},
     author = {Lu, Yixin and Gupta, Alok and Ketter, Wolfgang and van Heck, Eric},
     month = aug,
     year = {2019},
     pages = {3853--3876},
   }

2016

1. MISQ

   Exploring Bidder Heterogeneity in Multichannel Sequential B2B Auctions

   Yixin Lu, Alok Gupta, Wolfgang Ketter, and Eric Van Heck

   MIS Quarterly, 2016

   Bib HTML

   @article{lu_exploring_2016,
     title = {Exploring Bidder Heterogeneity in Multichannel Sequential B2B Auctions},
     volume = {40},
     issn = {02767783, 21629730},
     doi = {10.25300/MISQ/2016/40.3.06},
     number = {3},
     journal = {MIS Quarterly},
     author = {Lu, Yixin and Gupta, Alok and Ketter, Wolfgang and Van Heck, Eric},
     month = mar,
     year = {2016},
     pages = {645--662},
   }